The Design Chronicles 
of Joel Chris ~ 
Crafting Creativity

Hello, I'm Joel. I'm based in Melbourne and currently serve as a senior experience design consultant at Bound Interactive. With over 12 years in the design industry, I've created, critiqued, consulted, directed, managed and more but most of all I’m passionate all things design.

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Selected Works

Custom license plate website homepage with a feature image of a plate reading "MISGTR Victoria" and options to create and check availability of custom plates. Various sections include browsing styles, plate recommendations, and popular plate examples.

Creating a new experience for purchasing custom plates

Two smartphones displaying AFL app screens on a gradient red and blue background, showing match details and planning options.

AFL

An emphasis on involving newcomers to the sport of football

Person holding a smartphone displaying a form for 'Victorian Animal Disease Notification' with sections for property details, including property owner's name, street address, suburb, and postcode.

Redeveloping the Notify Now app with a modern UI and UX enhancements

Sign with text "Burke Bond Partners" and logo, mounted on a white wall against a blue sky background.

Transforming a traditional long-standing logo into modern brand

Sign-up page for Selfwealth, featuring a promotional banner and input fields for email and password.

Enhancing the on-boarding experience

Illustration of diverse people walking on a blue-themed website with a search bar and motivational text about sharing memories.

Designing a seamless experience for Magic Memories

Smartphone displaying a red screen with the text "RACING .COM" on a red gradient background.

The design behind the award-winning Racing.com app

My journey in the field of design commenced in 2009 when I finished my diploma and advanced diploma in graphic design. I secured my initial position as a junior designer at the creative agency Slattery Media where I started to learn my craft working mainly on print, marketing and branding projects.

Around the same time, the smartphone craze began to skyrocket and that’s when I found myself diving head-first into digital products. I continued to expand my expertise, taking on roles as a Lead Digital Designer before progressing to Art Director & Head of UX/UI at two renowned organisations.

Fast forward 12 years, I now find myself as a consultant working as an experience designer collaborating with major household names such as AGL, Bupa, VicRoads, The Department of Transport, MMSG Group, Cricket Australia and more.

Outside of my work most of my time is taken up by family life and more importantly my two daughters. During my leisure time, I stay active by engaging in sports, both as a participant and spectator, and exploring local markets. I also have a keen interest in history and architecture.

About me

My experience

Senior Experience Designer

Bound

2022 - Present

Creative Director

Studio XIV

Freelance

Art Director & Head of UX/UI

Racing.com

2017 - 2022

Lead Digital Designer

Racing.com

2014-2017

Lead Digital Designer

AFL

2011 - 2014

Graphic / Digital Designer

Slattery Media

2009 - 2010